A new future awaits...


Imagine a world where everyone has a career that they love 

A career that is rooted in their strengths and passions

Imagine a world where every young person has equal access to information and opportunity

Imagine what could be possible then ...


What do you want to be when you grow up?

That's a really difficult question for adults to answer and yet we expect young people to make decisions that will affect their future from as young as 13 years old. 

How do we help young people find the career that is right for them? One that inspires and excites them? One that uses their unique talents and passions?

The world is changing so quickly. The careers of yesterday and today are not the careers of the future. 

How do we support and guide the next generation through this rapidly changing world?


We need to open young people's eyes to a world of possibilities. There are so many incredible careers out there but where do they start? How do we turn feeling overwhelmed into being inspired?

We need to speak their language and create that spark of excitement and intrigue

We need to empower them with the knowledge they need so that they can explore and be curious

We need to create the spark so their fires can burn bright


We are a not-for-profit organisation who believe in creating engaging content, keeping young people at the heart of everything we do

All our content is free as we believe that everyone is  entitled to the same information and support

We are passionate about diversity and representation so that young people feel that any career is the right career for them


Our short, inspiring videos provide brief glimpses into different careers to ignite the spark within young people

We link careers back to curriculum subjects to help bridge the gap between the world of school and the world of work

We empower young people with the knowledge they need to fulfil their potential

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